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Five Tiers of Audience Growth

A talk by Jeff Umbro
Founder, The Podglomerate

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About this talk

We all know someone who's decided to create a podcast for their company, their brand, or for themselves. But just like publishing, television, film, and video games, creating the thing is only the first step. Whether your goal is to find 1,000 of the right listeners or 100,000 of any kind of listener, you need a plan to reach that goal. Enter the 5 tiers of audience growth; publicity, marketing, cross promotion, merchandising, and paid promotion. Through case studies, planning sessions, and Q&As, this workshop will break down each of these tiers and help you determine how to work effectively with them to reach your goals. Speakers

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