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More from the Mic: Podcast Marketing in 2020

A talk by Chris Hines
Podcast Marketing Expert

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About this talk

Most podcast hosts only share their podcast, they don't market it. The difference between marketing your show and pasting links everywhere is simple: messaging. With over 1,000,000 podcasts available, your show will have to connect with listeners on a much deeper level. There are three main keys to marketing your podcast successfully.

*Marketing to who matters. Don't focus on going viral, focus on going narrow and deep.

*Standing out will save your podcast. This is the only way you can compete with the big companies.

*Powerful messaging is key. Your podcast has to attract listeners that are aligned with the values of your show.

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